What is Google+1?

Well, according to Google:

Google+1 gets conversations going. Click the +1 button to give something your public stamp of approval. Then, if you want to share right away, add a comment and send it to the right circles on Google+.

The +1 button can appear in a variety of places, both on Google and on sites across the web. For example, you might see a +1 button next to a Google search result, Google ad, or article you’re reading on your favorite news site.

Each time you click +1, you’re adding to the batch of cool, helpful, or just plain ridiculous things you’ve found across the web. You’ll find your full list of +1′s in a special tab on your public Google profile. You can show your +1′s tab to the world or choose to hide it. Either way, it’s the place you’ll go to personally manage the ever-expanding record of things you love around the web.

Amy Porterfield’s 5 Reasons Google+ Will Change Your Marketing Strategy for the Better:

#1:  Google+1 Isn’t Just Different, It’s Better

Google+ isn’t just another social media site. It’s one of the best ways to share your content and increase your social proof. Why?

• It’s integrated with Google—the largest search engine in the world.
• It improves on what DOES work on other sites (and dumps what DOESN’T).

#2:  You Can Target Your Messages to the People Who Matter Most

This is huge for content marketers. So much of content marketing depends on getting your content in front of the right eyeballs, not to mention as many of them as possible. Google+ has made that possible with just one click. When you share the right kind of information with people who are ready to eat it up and share it with their own Circles, you have the perfect recipe for maximum social proof exposure.

#3:  A Google+1 Post is like a Blog, Newsletter, & a Status Update All Rolled Into One

 “Instead of saying, ‘I’m going to write a blog post now,’ or ‘I’m going to send an e-mail’ or ‘I think I’ll tweet something’ you simply say what you have to say, then decide who you’re going to say it to.

If you address it to ‘Public,’ it’s a blog post.

If you address it to ‘Your Circles’ it’s a tweet.

If you address it to your ‘My Customers’ Circle it’s a business newsletter.

#4:  You Can Show Off Your Know-How in Pictures & Video

Images and videos are THE focal point of your Google+ posts! You can now grab your readers’ attention with images and video that show off your expertise, right in their news stream.

#5:   Google+1 is a Powerful “Instant Blogging” Platform

Forget 420 characters, or 140—there’s no limit on Google+. If you have expertise you’re ready to share with the world, this is a great way to get more eyes on your ideas. Just treat it like an instant blog, inserted right there into your friends’, colleagues’ and clients’ feeds.

So, do you use Google+1?  Does this help you understand that little   button you have been seeing everywhere?? If so, comment and tell me how it has helped you… and click +1 at the top of this post!

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